Some people send through a series of links, while others struggle more with finding something similar that strikes the right tone. Don't get me wrong, it isn't crucial to see some examples of what a client likes before a project starts. If you can't find anything, we can still produce something great for your Cambridge based business. That said, it can be extremely helpful -- for one thing it can be difficult to sum-up in words what a video should look and feel like. For another, it can take an awful lot of time to write an in-depth email outlining everything you want and need, and not everyone has the time, or the inclination.
Inspiration doesn't have to come in the form of a video found online, of course. It could come from a variety of sources. You might find the font for your graphics in a magazine, and the ideal acoustic soundtrack on an old vinyl record you haven't played for 20 years (although we probably wouldn't be able to use this music due to copyright issues, it would help us narrow-down other available choices).
Here are a few questions which might help you to think in a more targeted way about what you're looking for:
How do you want the video to make people feel?
What is the main objective of the video, and what demographic, exactly, should it speak to?
When people think about your video a day, or two days, or three weeks later, what is the main thing that you want them to remember?
There is much more to all this than what I have written here, of course. We'll also need to remember, at all times, that what you like -- music, graphics, style -- may differ slightly from what your intended audience enjoy seeing and want to see.
To find the right combination of elements, we'll go through all this at the start, so that we have a focused understanding of the requirements of the project.