Known as the hub of bioscience and university accolades that it is, Cambridge has a very particular feel about it. The bikes and the heritage and the tall, traditional buildings, combined with the modern architecture surrounding it within the science parks, makes for a thoroughly recognisable mix. It feels very Cambridge, and as a result, it seems to breed a certain style of video.
You know the kind. Usually videos with tall, traditional buildings, a clip or two of modern architecture and people on bikes. Lots of people on bikes, preferably old (the bikes, not the people, although sometimes they are old too, of course), weaving their way through the cobbled city streets.
It's no surprise, then, that a lot of videos featuring Cambridge go for what amounts to be a particular branded look. Everyone recognises it and, very often, that's a good thing. There's nothing wrong with that, nothing at all.
My point, however, is: what about the other parts of Cambridge that you don't see as much on video, except rarely, on an occasional news story? You've got Mill Road's diverse shops and dynamic independence, and villages on the outskirts that are some of the most beautiful around.
So, what I am saying is that just because your video features Cambridge as a theme, it doesn't mean that you have to conform to the stereotypes I mentioned in the first paragraph. Cambridge has lots of people, lots of interesting art, and lots of everything – modern as well as traditional. Instead of using King's College as a background for an interview, why not choose somewhere less well-known and introduce another side of Cambridge to your audience? Occasionally you see videos featuring intriguing new things like the Corpus Christi clock and it's amazing grasshopper-themed construction, but all too often, videos featuring Cambridge look...very much like lots of other videos made about Cambridge.
In my quest to produce quality video in Cambridge and the surrounding areas, I will be filming a lot in Cambridge, which means I will, no doubt, end up using some of the popular tourist landmarks that people know and love. I accept that people want to see the Cambridge we all recognise, but wherever possible I plan on introducing people to a new side of Cambridge which they might not have seen before. I think that will be fun. There must be so much more out there to show people, and I think it could be interesting to find new places that aren't as well-known, and allow audiences to discover them.